Microsoft has developed Lync Mobile apps for Windows Phone, iOS, and Android, so Lync communications are available almost universally. Lync 2013 uses the standard video codecs like H.264 SVC to provide compatibility across a broader range of platforms and devices, and provide greater flexibility in terms of how video is delivered. Lync 2013 delivers support for 1080p HD resolution for video conferencing so participants have a sharp, clear display. Here are 5 reasons businesses can benefit from adopting Lync 2013: Lync ties real-time presence information with instant messaging, video conferencing, and voice communication, and it integrates with Exchange email and Microsoft Office applications. In a former life, it went by the longer, but more accurately descriptive name Office Communications Server. Lync, which comes bundled with Office 365 business subscriptions, is Microsoft’s server platform for unified communications. Lync 2013 has a variety of benefits that businesses can take advantage of to make internal and external communications more effective and efficient.